It is not a hot young designer or a new label but an online evolution driven by peer-to-peer recommandation and consumers who want what they see others are buying online - in short a new kind of conspicuous cyber consumption. "It 's what I call web 3.0", explains Dawn Bebe, managing director of the UK's first social shopping sit for women, Osoyou.com. Bebe believes that "The next evolution for the web is social networks that have purpose - vertical social networks"...this is where social shopping comes in. The things that bonds the people is shopping and fashion.
I strongly believe that she is absolutely right. This kind of approach is going to offer also an alternative to fashion magazines.
Another example I would like to share with you is iliketotallyloveit.com. It offers users a chance to build up a reputation for hunting out and recommending niche products that are hard to discover. This is the ideal platform for high end and luxury items where people like to show their taste of connaisseurs.
Toevallig hebben we in de komende Twinkle een artikel over social shopping. In Nederland begint het net met o.a. Fashionchick.nl Hebbu.nl en Vinoo.nl.