Twinkle | Digital Commerce

Colruyt creates maximum impact using personalization

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How can you ensure relevancy for your customers across every online channel? In this case study, you will learn how Colruyt Group, a retail leader, implements personalization to increase its online presence, customer engagement, and revenue in its nonfood business units.

Colruyt chose to focus its efforts on optimizing the customer journey of two of their brands, with a goal to increase their revenue and the loyalty of online customers.

In this report, we will share key outcomes achieved from Colruyt's collaboration with Froomle. You'll learn how we:

  • personalized their online channels;
  • increased their engagement;
  • increased their revenue.

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About Colruyt
In business since 1928, Colruyt Group is a Belgian retail corporation, which owns Colruyt supermarkets, Dreamland, Dreambaby, OKay, Bio- Planet and others. They are located across Belgium, France, and Luxembourg. Each brand is known for its product quality and customer loyalty.

Colruyt Group prides itself on maintaining high quality standards and consistent efforts on increasing their brand awareness across all business units.